June 14, 2001, folder van andel, steve, 20012002, box 67, subseries d. Butterfield, an examway distributor, dissects the dynamics of this free ente. Click download or read online button to get the cult of the customer book now. A similar account appears in stephen butterfields autobiographic report of being an. Amway also encourages a strong family bond by requiring husbands and wives to share businesses and providing families with free time to spend together. The cult of free enterprise and fake it til you make it. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Butterfield, an examway distributor, dissects the dynamics of this free enterprise empire with an insiders insight. Cult of free enterprise written in 1999 by former distributor stephen butterfield. Films, a producer of movies and books geared toward conservative christians, as well as coowners along with salem. The cult of free enterprise by stephen butterfield online at alibris. In the cult of free enterprise, stephen butterfield, who spent time in the yager group within amway, wrote amway sells a marketing and motivational system, a cause, a way of life, in a fervid emotional. You realize that they are all the same, a pyramid scheme. The individuals having achieved financial independence is seen within amway as a reflection of gods favor building 49.
Amways artistry products include skin care, cosmetics, and antiaging creams and serums. The cult of free enterprise by stephen butterfield. The cult of free enterprise by stephen butterfield there are two taboo terms in the world of multilevel marketing mlm. You may be thinking, come on now, amway is just a harmless soap business, right. Amway, the cult of free enterprise by butterfield, stephen. Amways history represents a recent chapter in the long history of direct selling, which began in americas colonial period with unorganized yankee peddlers selling tools and other items door to door. Amway, the cult of free enterprise by stephen butterfield. The cult of free enterprise stephen butterfield south end press, 1985 order aum shinrikyo the cult at the end of the world. Regarding his amway experience, stephen butterfield reveals. The cult of free enterprise by stephen butterfield edition. Euromonitor international, an independent researcher and publisher of market reports, business reference books. There are numerous books available critical of amway specifically, so i will not attempt to exhaustively list published critiques of the company. The cult of free enterprise, by stephen butterfield, was published in 1985.
The trump era will be a boon for multilevel marketing companies. In the cult of free enterprise, stephen butterfield described late night visits for home and wallet inspections to see if amway products were being used throughout his house. The title of this book is appropriate because butterfield discusses cults and how the behavior of those in amway mirrors them in some ways, but given the. Amway, one of the largest mlms in the world, has been the subject of several books that detail the companys cultlike strategies, including amway. Recruits are given special monikers within the organization and are promised salvation. The very first critical book written about amway was entitled, amway, the cult of free enterprise, by stephen butterfield.
Get unlimited access to videos, live online training, learning paths, books. The late stephen butterfield, tells all in this book based on his experience as an amway distributor. Publication date 1985 topics amway corporation, amway corporation publisher boston. Especially discusses the sexualization of sales and motivation. Amways second generation of chief executivessteve van andel and doug devosnot resting on their. Steve butterfield, a vermont english professor and onetime distributor for the mammoth corporation. The terrifying story of the aum doomsday cult, from the subways of. There are several great books in the marketplace that talk about the good, and the bad, of amway.
The book think and grow rich is one such motivational material that amway distributors use, and have used for a long time, to profit big off recruits. How mlms and cults use the same mind control techniques. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books. Everyday low prices and free delivery on eligible orders. Here are a few titles that i suggest you check out. The late stephen butterfield, tells all in this book based on his experience as an. Other readers will always be interested in your opinion of the books youve read. In the cult of free enterprise, stephen butterfield, who spent time in the yager group within amway, wrote. The cult of free enterprise illustrates how the companys leadership marketed this ideology to its salesforce. Scott shaw rated it liked it jun 15, anirudha manohar marked it as toread oct 14, asails f rated it liked it feb 15, jul 03, kathleen. The cult of free enterprise by stephen butterfield 1999, paperback at the best online prices at ebay. The comparison between cults and mlms is not a new one.
Amways outsize political influence goes back to 1979, when the ftc lost its. Stay ahead with the worlds most comprehensive technology and business learning platform. Sales plunged as much as 30 percent during this period. Hardcover in memoriam, march 7, 2002 steve was a very successful amway person, making about 80k per year on. Cult of free enterprise, he describes it as, a positive attitude book marketed through the amway system. Nicole biggart, in her nowclassic book charis matic capitalism.
Amway short for american way is an american multilevel marketing company that sells. Author of black autobiography in america, amway, amway, the double mirror, amway, the cult of free enterprise. Open library is an open, editable library catalog, building towards a web page for every book ever published. The cult of free enterprise 1st by stephen butterfield isbn. Soon they find themselves sitting for 12 hours at a stretch at mass rallies, chanting thanks to the leader for teaching us to be free. Amway, the cult of free enterprise stephen butterfield. Another book critical of amways sales methods, amway. The cult of free enterprise stephen butterfieldyager.
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